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Modern Business Management




The second specialty for our candidates is based on contemporary market requirements and in general is focused on modern business method and tools used in management in different fields of business. Both B2B and B2C market management will be covered by the study programme and it is all about management in  product planning, pricing, distribution channels, planning, organising and controlling distribution policy and communication strategies for companies on both domestic and international markets. Interesting workshops and lectures with Professors who are Practitioners are the most important advantage of this study programme. Building the confidence in managing in nowadays market conditions with usage of modern tools should be easy for those who will apply for this specialty.


Core subjects (mandatory) include:

  • Microeconomics
  • Elements of mathematics
  • Introduction to business law
  • Fundamentals of company finance
  • Fundamentals of management
  • Business statistics
  • Fundamentals of marketing
  • Fundamentals of accounting
  • Organizational sciences
  • Company finance on international market
  • Marketing research
  • Management of international business projects
  • Human resources management in international environment
  • Organizational management in Europe
  • Business information technology
  • Financial accounting
  • European quality management standards
  • International intellectual property protection law
  • E-business and e-commerce in practice
  • Sports 
  • Polish language and culture for international students (all specialties)
  • Internship (in Polish companies with international background or international companies with departments in Poland, there is also a possibility of international internships – ask for details in )


Subjects of the specialty include:

  • Internationalisation of companies
  • International company environment analysis
  • Human resources management in international companies
  • Business creative management
  • Business critical thinking
  • European Union institutions and policies
  • International marketing in Europe
  • Marketing strategies in CEE markets
  • Employer branding on international market
  • Lean service and lean office
  • Psychology in international business
  • International business negotiations 
  • Thesis introduction
  • Bachelor seminar (thesis)
  • Foreign language in business (Polish, German)
  • Professional Training for VEC exam


Each specialisation has a seminar – introduction and thesis tutoring as a complete set of activities, skills and professional experience gained from Tutors for Bachelor thesis.

Each year a student is encouraged to take a VEC exam (for additional fee – 350 PLN = 78 Euro) on chosen topic. The professional training for VEC – a language course for specific topic each year is free of charges for our students. After finishing the course you will gain a certificate as well. After the exam you can gain additional certificate (certificate of exam). This additional certified qualification is well recognized by the labour market in Poland and worldwide





Akademia Górnośląska
im. Wojciecha Korfantego
w Katowicach

40-659 Katowice
ul. Harcerzy Września 1939 nr 3
tel. +48 32 35 70 500, 32 35 70 532

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