Modern Business Management

Drukuj

MODERN BUSINESS MANAGEMENT

The second specialty for our candidates is based on contemporary market requirements and in general is focused on modern business method and tools used in management in different fields of business. Both B2B and B2C market management will be covered by the study programme and it is all about management in product planning, pricing, distribution channels, planning, organising and controlling distribution policy and communication strategies for companies on both domestic and international markets. Interesting workshops and lectures with Professors who are Practitioners are the most important advantage of this study programme. Building the confidence in managing in nowadays market conditions with usage of modern tools should be easy for those who will apply for this specialty.

Core subjects (mandatory) include:

Microeconomics
Elements of mathematics
Introduction to business law
Fundamentals of company finance
Fundamentals of management
Business statistics
Fundamentals of marketing
Fundamentals of accounting
Organizational sciences
Company finance on international market
Marketing research
Management of international business projects
Human resources management in international environment
Organizational management in Europe
Business information technology
Financial accounting
European quality management standards
International intellectual property protection law
E-business and e-commerce in practice
Sports
Polish language and culture for international students (all specialties)
Internship (in Polish companies with international background or international companies with departments in Poland, there is also a possibility of international internships – ask for details in Int.office@gwsh.pl )

Subjects of the specialty include:

Internationalisation of companies
International company environment analysis
Human resources management in international companies
Business creative management
Business critical thinking
European Union institutions and policies
International marketing
Marketing strategies in CEE markets
Employer branding on international market
Lean service and lean office
Psychology in international business
International business negotiations
Thesis introduction
Bachelor seminar (thesis)
Foreign language in business (Polish, German)
Professional Training for VEC exam

Each specialisation has a seminar – introduction and thesis tutoring as a complete set of activities, skills and professional experience gained from Tutors for Bachelor thesis.

Each year a student is encouraged to take a VEC exam (for additional fee – 350 PLN = 78 Euro) on chosen topic. The professional training for VEC – a language course for specific topic each year is free of charges for our students. After finishing the course you will gain a certificate as well. After the exam you can gain additional certificate (certificate of exam). This additional certified qualification is well recognized by the labour market in Poland and worldwide