The second specialty for our candidates is based on contemporary market requirements and in general is focused on modern business method and tools used in management in different fields of business. Both B2B and B2C market management will be covered by the study programme and it is all about management in product planning, pricing, distribution channels, planning, organising and controlling distribution policy and communication strategies for companies on both domestic and international markets. Interesting workshops and lectures with Professors who are Practitioners are the most important advantage of this study programme. Building the confidence in managing in nowadays market conditions with usage of modern tools should be easy for those who will apply for this specialty.
Core subjects (mandatory) include:
Subjects of the specialty include:
Each specialisation has a seminar – introduction and thesis tutoring as a complete set of activities, skills and professional experience gained from Tutors for Bachelor thesis.
Each year a student is encouraged to take a VEC exam (for additional fee – 350 PLN = 78 Euro) on chosen topic. The professional training for VEC – a language course for specific topic each year is free of charges for our students. After finishing the course you will gain a certificate as well. After the exam you can gain additional certificate (certificate of exam). This additional certified qualification is well recognized by the labour market in Poland and worldwide
Górnośląska Wyższa Szkoła Handlowa
im. Wojciecha Korfantego
ul. Harcerzy Września 3
tel. +48 32 35 70 500, 32 35 70 532