Modern Business Management

This specialty is based on contemporary market requirements and in general is focused on modern business methods and tools used in management in different fields of business. Both B2B and B2C market management will be covered by the study programme. The specialty is about management in product planning, pricing, distribution channels, organising and controlling distribution policy and communication strategies for companies on both domestic and international markets. 

Core subjects (mandatory) include:

• Microeconomics
• Elements of mathematics
• Introduction to business law
• Fundamentals of company finance
• Fundamentals of management
• Business statistics
• Fundamentals of marketing
• Fundamentals of accounting
• Organizational sciences
• Corporate finance on international market
• Marketing research
• Management of international business projects
• Human resources management in international environment
• Organizational management in Europe
• Business information technology
• Financial accounting
• European quality management standards
• International intellectual property protection law
• E-business and e-commerce in practice
• Sports 
• Polish language and culture for international students
• Internship (in Polish companies with international background or international companies with departments in Poland, there is also a possibility of international internships – ask for details in Int.office@kbu.edu.pl )

Subjects of the specialty include:

• Internationalisation of companies
• International company environment analysis
• Human resources management in international companies
• Business creative management
• Business critical thinking
• European Union institutions and policies
• International marketing in Europe
• Marketing strategies in CEE markets
• Employer branding on international market
• Lean service and lean office
• Psychology in international business
• International business negotiations 
• Thesis introduction
• Bachelor seminar (thesis)
• Foreign language in business (Polish, German)
• Professional Training for VEC exam

Each specialisation has a seminar – introduction and thesis tutoring as a complete set of activities, skills and professional experience gained from Tutors for Bachelor thesis.