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Innovative Tourism and Hospitality Management




Tourism and hospitality – two branches of business that have been hit particularly hard this year. As modern university KBU tries to fulfil the needs and expectations of potential candidates even before they realise them. Due to the global pandemic situation, tourism and the hotel industry have to face new challenges and approach the market with a new, positive attitude, at the same time listening even more to the needs and expectations of potential customers. This specialty is addressed to determined and eager to achieve success in difficult tasks and challenging market candidates who are not afraid of the complex demands of the modern market in traditional industries. The specialty will be available for students in October 2020. Be an early bird and choose it first!


Core subjects (mandatory) include:

  • Microeconomics
  • Elements of mathematics
  • Introduction to business law
  • Fundamentals of company finance
  • Fundamentals of management
  • Business statistics
  • Fundamentals of marketing
  • Fundamentals of accounting
  • Organizational sciences
  • Company finance on international market
  • Marketing research
  • Management of international business projects
  • Human resources management in international environment
  • Organizational management in Europe
  • Business information technology
  • Financial accounting
  • European quality management standards
  • International intellectual property protection law
  • E-business and e-commerce in practice
  • Sports 
  • Polish language and culture for international students (all specialties)
  • Internship (in Polish companies with international background or international companies with departments in Poland, there is also a possibility of international internships – ask for details in )


For both specialties - detailed curriculum available in October 2020

(for eager Early Birds - you can pre-select them!)


Each specialisation has a seminar – introduction and thesis tutoring as a complete set of activities, skills and professional experience gained from Tutors for Bachelor thesis.

Each year a student is encouraged to take a VEC exam (for additional fee – 350 PLN = 78 Euro) on chosen topic. The professional training for VEC – a language course for specific topic each year is free of charges for our students. After finishing the course you will gain a certificate as well. After the exam you can gain additional certificate (certificate of exam). This additional certified qualification is well recognized by the labour market in Poland and worldwide.



Akademia Górnośląska
im. Wojciecha Korfantego
w Katowicach

40-659 Katowice
ul. Harcerzy Września 1939 nr 3
tel. +48 32 35 70 500, 32 35 70 532

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