Górnośląska Wyższa Szkoła Handlowa im. Wojciecha Korgantego - Uczelnia Akademicka

Excellence in Business




Studies level: first cycle study programme (degree: licencjat) - Bachelor level

Specialization: Excellence in Business and Tourism Management

Studies form: full time studies

Period of studies: 3 years (6 semesters)

Language: English

Total ECTS: 180

The opening of above mentioned field of study is made conditional on the number of applicants.


Core subjects - Management

  • Microeconomics
  • Elements of mathematics
  • Introduction to business law
  • Fundamentals of company finance,
  • Fundamentals of management
  • Business statistics
  • Fundamentals of marketing
  • Fundamentals of accounting,
  • International entrepreneurship
  • Organisational sciences
  • Marketing research
  • Management of international business projects
  • Human resources management in international environment
  • Organisational management in Europe
  • Environment and management
  • Financial accounting
  • European quality management standards
  • International intellectual property protection law
  • Business information technologies
  • Language
  • Sports
  • Polish language and culture for international students
  • Internship (in Polish companies with international background or international companies with departments in Poland)

Specialisation subjects: Excellence in Business and Tourism Management

  • Internationalisation and globalisation in business environment
  • Consumers behaviour on international market
  • Management of tourist attractions
  • Promotion techniques on international market
  • International project management
  • Marketing in business and tourism – case studies
  • Sales strategies on international market
  • Corporate social responsibility in business
  • Psychology in management and tourism
  • Customer relationship management
  • Enterprise zones in international tourism

Description of studies and specialisation:

The main goals of this study programme are to prepare and educate students to become specialists within their chosen spheres of Business and Tourism, as main fields of interests for international and entrepreneurs, as well as domestic ones, who are potential employers for these students. This programme is addressed to students who would like to understand marketing strategies on global market, EU market, especially Central and Eastern European markets including Polish market and its features. The deep understanding of contemporary environment to can maximize potential for companies entering these markets and develop market share within their chosen sector(s), including tourism as important part of business management. Modern study programme will help to make bold marketing decisions and achieve the company goals on the chosen market with excellent results.

This specialisation – excellence in business and tourism management is aimed especially at International Students who wish to complete their studies at first cycle of studies. It is also aimed specially for students who wish to continue their education in English and after that work for International Companies in Poland or Europe. Two main sectors that academic lecturers and practitioners will present during this programme are the most interesting for international competitors and investors. After finishing this course and gaining the qualifications which are recognized worldwide, the student (postgraduate) will be able to use English their skills with confidence within any business or social environment they should ever encounter.

During the studies there is also the special subject connected directly to Polish language and culture (business, social and economic) that will help in understanding the rules of marketing and management in business and tourism. To fulfill the need of improving the language skills of students with average levels of English our university offers the option of additional language courses during the studies for students who are interested in improving their language skills even more. As well as other foreign languages that students might be interested in.


Profile Alumni:

For those students who rise to the challenge, reach for the sky and succeed. Personal growth, the will to be the best, to make your dreams a reality, are all at your fingertips here at GWSH (KSE). Today’s labour market requires alumni that are well prepared. This challenge of the contemporary world is accomplished within an interesting study programme such as is offered here by the Katowice School of Economics.


Application and Fees

Further information: int.office@gwsh.pl

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Górnośląska Wyższa Szkoła Handlowa
im. Wojciecha Korfantego

40-659 Katowice, ul. Harcerzy Września 3
tel. +48 32 35 70 500, 32 35 70 532