Faculty: Management KBU
Field of studies: Tourism and Recreation
Studies level: second - cycle studies (Master)
Studies form: full - time studies
Specialties on Tourism and Recreation:
Duration of studies: 2 years (4 semesters)
Language of tutoring: English
ECTS credits: 120
Program Overview:
Our Master's degree program in Tourism and Recreation offers an advanced and specialized education designed to prepare students for leadership roles in the dynamic and evolving tourism and recreation industry. Building upon foundational knowledge acquired at the undergraduate level, our program provides students with an in-depth understanding of key concepts, trends, and issues shaping the global tourism landscape.
The curriculum is tailored to meet the needs of professionals seeking to advance their careers in areas such as destination management, sustainable tourism development, adventure tourism, and hospitality management. Through a combination of advanced coursework, research projects, and practical experiences, students develop the strategic thinking, analytical skills, and industry expertise needed to succeed in diverse sectors of the tourism and recreation industry.
Program Features:
Advanced Specialization: Our program offers specialized tracks and elective courses that allow students to deepen their expertise in specific areas of interest. Whether focusing on destination marketing, ecotourism, event management, or tourism policy and planning, students have the flexibility to tailor their studies to align with their career goals and interests.
Industry Engagement: We prioritize hands-on learning experiences and industry engagement to ensure that our students are well-prepared to meet the demands of the tourism industry. Through internships, fieldwork, and collaborative projects with industry partners, students have the opportunity to gain practical experience, build professional networks, and apply classroom knowledge to real-world challenges.
Sustainable Tourism Practices: With growing concerns about the environmental and social impacts of tourism, our program places a strong emphasis on sustainability and responsible tourism practices. Students explore topics such as sustainable tourism development, community-based tourism initiatives, and eco-friendly tourism operations, preparing them to promote sustainable practices in their future careers.
Global Perspective: In an increasingly interconnected world, understanding global tourism trends and cross-cultural dynamics is essential for success in the tourism industry. Our program provides students with opportunities to engage with diverse cultural perspectives, international tourism markets, and emerging trends in global tourism. Through coursework, international study experiences, and guest lectures by industry experts, students develop the intercultural competence and global awareness needed to thrive in multicultural environments.
Alumni Profile:
Graduates of our Master's program in Tourism and Recreation emerge as strategic leaders and innovators poised to make a positive impact in the tourism industry. Whether working as managers, tourism consultants, sustainable tourism advocates, or hospitality executives, our alumni are known for their expertise, professionalism, and commitment to excellence. With advanced knowledge, practical skills, and a global perspective on tourism issues, our alumni are well-equipped to drive positive change and contribute to the sustainable development of the tourism industry worldwide.
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Contact us:
Email: int.office@kbu.edu.pl
Phone: +48 32 3570 603 (Monday-Friday, 9:00 - 15:00)
Join Katowice Business University and embark on a journey of professional growth and success!
Akademia Górnośląska
im. Wojciecha Korfantego
w Katowicach
40-659 Katowice
ul. Harcerzy Września 1939 nr 3
tel. +48 32 35 70 500, 32 35 70 532
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