Management in Sustainable Tourism

The specialty is designed to provide students with a deep understanding of this fast-growing industry, while equipping them to adapt to emerging trends including sustainable tourism, cultural heritage tourism, and leisure travel.

Core subjects (mandatory) include:

• Basics of Marketing (K)
• Information Technology in Tourism and Recreation
• Transportation and Shipping in Tourism
• Tourism Planning and Policy
• Innovation in Tourism
• Regional Tourism Economy
• Human Resource Management (K)
• Tourism Market Research
• Sociology of Leisure Time- a Social Subject
• International Investment Projects in Tourism (K)
• Cultural History- a Humanistic Subject

Subjects of the specialty include:

• Valuation of Ecosystem Goods and Services
• Introduction to the Circular Economy, Economics and Management of Natural Resources
• Design Thinking and Innovation
• Sustainable Development and Multicriteria Decision-making
• Environmental Sociology
• Land Use Planning
• Sustainability Leadership
• Environmental Policy and Impact Analysis
• Conflict Management

Each specialisation has a seminar – introduction and thesis tutoring as a complete set of activities, skills and professional experience gained from Tutors for Master thesis.