This novelty is addressed mostly to contemporary candidates like entrepreneurs or managers who wish to communicate with their target markets in a most efficient and modern way. The way of marketing communication with usage of different and often unexpected tools to attract target markets and build strong brand of the company and strong brands of the company products. Viral marketing, guerrilla marketing, influencer marketing – these are some of examples of ways of communication in contemporary market. The ways of using the marketing tools in communication with changing and demanding consumers on one hand , and the other companies, distributors and competitors on the other hand is another important part of this study programme. The specialty will be available for students in October 2020. Be an early bird and choose it first!
Core subjects (mandatory) include:
· Civil law
· International business ethics
· Mathematical statistics
· Strategic management
· International trade law
· Management concepts
· Process management
· International and global marketing
· Strategic entrepreneurship
· International negotiations and relations in business
For this specialty detailed curriculum will be available in October 2020
(for eager Early Birds - you can pre-select them!)
All specialties that our candidates declare during the recruitment procedure are pre-selection. The final decision is to be made after finishing the first semester on II cycle studies.
Each specialty has a seminar – introduction and thesis tutoring as a complete set of activities, skills and professional experience gained from Tutors for Master thesis.
Each year a student is encouraged to take a VEC exam (for additional fee – 350 PLN = 78 Euro) on chosen topic. The professional training for VEC – a language course for specific topic each year is free of charges for our students. After finishing the course you will gain a certificate as well. After the exam you can gain additional certificate (certificate of exam). This additional certified qualification is well recognized by the labour market in Poland and worldwide.
Górnośląska Wyższa Szkoła Handlowa
im. Wojciecha Korfantego
ul. Harcerzy Września 3
tel. +48 32 35 70 500, 32 35 70 532