Modern Communication in Business

This specialty is addressed mostly to entrepreneurs or managers who wish to communicate with their target markets in a most efficient and modern way. The way of marketing communication with usage of different and often unexpected tools to attract target markets and build strong brand of the company and strong brands of the company products. Viral marketing, guerrilla marketing, influencer marketing – these are some of examples of ways of communication in contemporary market. The ways of using the marketing tools in communication with changing and demanding consumers on one hand , and the other companies, distributors and competitors on the other hand is another important part of this study programme. 

Core subjects (mandatory) include:

• Macroeconomics
• Civil law
• International business ethics
• Mathematical statistics
• Strategic management
• International trade law
• Management concepts
• Process management
• International and global marketing
• Strategic entrepreneurship
• International negotiations and relations in business

Specialty subjects include:

• Benchmarking
• Brand management
• Creative and critical thinking
• Ecological branding and communication - case study
• E-commerce and e-communication
• Fashion marketing on global market
• Guerilla marketing
• Influencer marketing
• Intercultural communication with consumers
• Introduction to marketing communication
• Merchandising
• Psychology of communication
• Viral marketing, AR and VR as communication tools
• Foreign language in business (Polish, German)
• Professional Training for VEC exam

Each specialty has a seminar – introduction and thesis tutoring as a complete set of activities, skills and professional experience gained from Tutors for Master thesis.