International Business and Tourism

Drukuj

INTERNATIONAL BUSINESS AND TOURISM

The first specialty is aimed especially for those candidates who wish to complete their studies at first cycle of studies and who are interested in marketing management and sales strategies, both international and Polish students who wish to continue their education in English and think about building their future in international business. It is also aimed specially for candidates who wish to continue their education and career path in English and after graduation they would like to work for international companies in Poland or Europe. Two main sectors that academic lecturers and practitioners will present during this programme are the most interesting for international competitors and investors. After finishing this study programme and gaining the qualifications which are recognized worldwide, the alumni will be able to use English their skills with confidence within any business or social environment they should ever encounter.

Core subjects (mandatory) include:

Microeconomics
Elements of mathematics
Introduction to business law
Fundamentals of company finance
Fundamentals of management
Business statistics
Fundamentals of marketing
Fundamentals of accounting
Organizational sciences
Company finance on international market
Marketing research
Management of international business projects
Human resources management in international environment
Organizational management in Europe
Business information technology
Financial accounting
European quality management standards
International intellectual property protection law
E-business and e-commerce in practice
Sports
Polish language and culture for international students (all specialties)
Internship (in Polish companies with international background or international companies with departments in Poland, there is also a possibility of international internships – ask for details in Int.office@gwsh.pl )

Subjects of the specialty include:

Internationalisation of companies
International company environment analysis
Contemporary tourism and hospitality management
Consumer behaviour on international market
Europen Union institutions and policies
International marketing
Marketing strategies in CEE markets
Event marketing in business and tourism
Sustainable development in tourism and business
Psychology in international business
International business negotiations
Thesis introduction
Bachelor seminar (thesis)
Foreign language in business (Polish, German)
Professional Training for VEC exam

Each specialisation has a seminar – introduction and thesis tutoring as a complete set of activities, skills and professional experience gained from Tutors for Bachelor thesis.

Each year a student is encouraged to take a VEC exam (for additional fee – 350 PLN = 78 Euro) on chosen topic. The professional training for VEC – a language course for specific topic each year is free of charges for our students. After finishing the course you will gain a certificate as well. After the exam you can gain additional certificate (certificate of exam). This additional certified qualification is well recognized by the labour market in Poland and worldwide.