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International Business and Tourism




The first specialty is aimed especially for those candidates who wish to complete their studies at first cycle of studies and who are interested in marketing management and sales strategies, both international and Polish students who wish to continue their education in English and think about building their future in international business. It is also aimed specially for candidates who wish to continue their education and career path in English and after graduation they would like to work for international companies in Poland or Europe. Two main sectors that academic lecturers and practitioners will present during this programme are the most interesting for international competitors and investors. After finishing this study programme and gaining the qualifications which are recognized worldwide, the alumni will be able to use English their skills with confidence within any business or social environment they should ever encounter.


Core subjects (mandatory) include:

  • Microeconomics
  • Elements of mathematics
  • Introduction to business law
  • Fundamentals of company finance
  • Fundamentals of management
  • Business statistics
  • Fundamentals of marketing
  • Fundamentals of accounting
  • Organizational sciences
  • Company finance on international market
  • Marketing research
  • Management of international business projects
  • Human resources management in international environment
  • Organizational management in Europe
  • Business information technology
  • Financial accounting
  • European quality management standards
  • International intellectual property protection law
  • E-business and e-commerce in practice
  • Sports 
  • Polish language and culture for international students (all specialties)
  • Internship (in Polish companies with international background or international companies with departments in Poland, there is also a possibility of international internships – ask for details in )


Subjects of the specialty include:

  • Internationalisation of companies
  • International company environment analysis
  • Contemporary tourism and hospitality management
  • Consumer behaviour on international market
  • Europen Union institutions and policies
  • International marketing 
  • Marketing strategies in CEE markets
  • Event marketing in business and tourism
  • Sustainable development in tourism and business
  • Psychology in international business
  • International business negotiations
  • Thesis introduction
  • Bachelor seminar (thesis)
  • Foreign language in business (Polish, German)
  • Professional Training for VEC exam


Each specialisation has a seminar – introduction and thesis tutoring as a complete set of activities, skills and professional experience gained from Tutors for Bachelor thesis.

Each year a student is encouraged to take a VEC exam (for additional fee – 350 PLN = 78 Euro) on chosen topic. The professional training for VEC – a language course for specific topic each year is free of charges for our students. After finishing the course you will gain a certificate as well. After the exam you can gain additional certificate (certificate of exam). This additional certified qualification is well recognized by the labour market in Poland and worldwide.




Akademia Górnośląska
im. Wojciecha Korfantego
w Katowicach

40-659 Katowice
ul. Harcerzy Września 1939 nr 3
tel. +48 32 35 70 500, 32 35 70 532

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