Zeszyty Naukowe Akademii Górnośląskiej - nr 4

(ISSN 2956-6673, e-ISSN 2956-6681, Katowice 2023)

• Anna Sobczyk-Kolbuch - Editor
  Introduction

Artykuły do pobrania / Articles for download:

• Barbara Pabian, Arnold Pabian
  Managing a multicultural distributed team as a challenge for modern business

• Dominika Tumová, Gabriel Koman, Patrik Boršoš
  Management of personnel processes with the support of ICT tools and services to achieve their long-term efficiency

• Martin Holubčík, Jakub Soviar
  Identification of elements of strategic management of selected methods and tools as a basis for management of cooperation

• Anna Dewalska-Opitek
  Inclination to co-create – an empirical study of gen z customers motivation to participate in the value co-creation process

• Beata Reformat
  Adaptation of the customer value creation model for building competitive advantage in retail

• Anna Dewalska-Opitek, Olgierd Witczak
  Generation Z as consumers – contemporary relationship challenges

• Małgorzata Ruprich, Anna Sobczyk-Kolbuch
  Marketing communication on the market of aesthetic services

• Katarzyna Bilińska, Justyna Szymczyk
  Event marketing maturity in the fashion sector as a tool for building value for customers

• Martin Mičiak, Milan Kubina, Michal Varmus
  Comparison of conditions and investment in the sports infrastructure in the selected countries for its sustainable setting in the strategic horizon

• Aleksander Pabian
  The potential and ways of traditional sale in the post Covid-19 world

Zeszyty naukowe AG są dostępne
 na licencji Creative Commons
Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowe.